Alternative Finance Group: Empowering South African SMEs Through Tailored Financial Solutions

Alternative Finance Group (AFG) is a leading South African non-bank finance provider, offering fast, flexible and accessible funding to small and medium-sized enterprises (SMEs). By combining innovation with financial expertise, AFG is helping businesses overcome cash flow challenges and unlock growth opportunities – without the red tape of traditional funding.

With its head office in Centurion, AFG has quickly earned a reputation for reliability and transparency, serving SMEs across a wide range of industries. The Group was formed through the strategic consolidation of four established finance brands – CorpFin, ProfitHub, QuickBridge, and DiscountDesk – each bringing specialised expertise in a core funding product. This multi-product structure enables AFG to assess each business holistically and offer the most suitable funding solution, or a combination thereof.

AFG’s Financing offering includes:

Asset-Backed Financing – Ideal for businesses that own fully paid-off fixed assets like property. AFG unlocks capital tied up in these assets to provide working capital without disrupting operations.

Purchase Order Funding – Assists businesses in fulfilling large government purchase orders, tenders, or contracts by financing the supplier costs upfront, ensuring smooth delivery and improved cash flow.

Invoice Discounting – Provides immediate access to working capital by advancing funds against unpaid invoices. This is especially useful for SMEs with long payment terms.

Property Bridging Finance – Offers fast access to funds for property sellers awaiting transfer. AFG advances a portion of the sale proceeds, helping clients manage cash flow or settle urgent expenses while the transfer process is finalised.

What sets AFG apart is its speed, simplicity, and service. Most applications are processed within 24 to 48 hours, with dedicated account managers supporting clients throughout the process. The company takes pride in being a flexible partner – not just a lender – helping clients restructure and combine products when needed to optimise outcomes.

“We understand that no two businesses are alike. Our team focuses on understanding the real story behind each SME – their challenges, goals and strengths – so we can structure a funding solution that works,” says Sven Marnewick – Head of Group Marketing.

AFG also invests in digital tools and risk-assessment models to ensure fast turnaround times without compromising on responsible lending practices. The result is a smooth, secure, and supportive experience for South African business owners who mainstream banks often underserve.

In a challenging economic climate, AFG continues to play a critical role in supporting entrepreneurship, employment and economic growth. Whether a business is scaling up, navigating a seasonal dip, or managing rapid expansion, AFG remains committed to being a trusted partner in progress.

If you’re a business owner interested in exploring tailored funding solutions or applying directly, visit www.afg.africa to learn more and submit your application online in minutes.