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By Michael Gullan, co-founder and CEO of G&G Advocacy
For businesses to remain competitive, they need to innovate, adapt, motivate and encourage their employees to expand their skill set and gain expertise. At the core of this, employees need sufficient and continuous learning and training to contribute to the success of the organisation — a win-win for businesses and employees.
A Gallup poll indicates that disengaged employees cost the global economy $7 trillion in lost productivity each year. To address this concern, more organisations are showing support to their employees by offering learning and training opportunities that keep them engaged, feeling valued, and helping to grow their professional development, especially during the global pandemic.
Businesses are evolving, and with the pandemic, there is an urgent need for them to address employee engagement that adds growth through learning and training. Digital learning and online training are flexible and effective methods for employees to choose to learn in their own time. In addition to being online, G&G Advocacy makes strong use of microlearning through our bespoke methodology called Content Capsules™, which are specifically tailored to the needs of adult learners and helps to produce deeper, more effective learning experiences.
Digital learning and training opportunities cater to time-strapped employees and challenge them to learn, improve and excel continuously. These digital learning and training opportunities also make it easier for employees to retain the information they learn, empowering them to integrate and implement their learnings, boosting employee performance and overall innovation in organisations.
Here are three ways continuous learning can benefit employees and organisations.
- Stay relevant: Employees remain at the forefront of developments in their industry and beyond. By accessing digital learning and training opportunities, employees can diversify their skills, which will benefit their professional development.
- Build confidence: Employees feel a sense of accomplishment when completing learning and training programmes, which boosts their confidence. Their enhanced confidence makes it easier for them to apply the learnings, and it will also push them to step out of their comfort zones and embrace new opportunities within their organisation.
- Levels the playing field: By making digital learning and training opportunities available, organisations can also bridge the critical digital skills divide across the business. Each employee will be able to upskill themselves without the fear of being stereotyped, which can foster a positive attitude in the workplace and boost employee productivity.
Businesses that prioritise digital learning and training opportunities will reap the benefits of employees’ professional development and their employability skills. These organisations will also be identified as employers of choice, who show their commitment to people and growth.
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Michael Gullan is the Co-Founder and CEO of G&G Advocacy www.ggadvc.com. A tactical strategist and strong leader, Michael is an out-of-the-box thinker who is passionate about G&G Advocacy’s clients and brands. G&G is an independent digital agency with a passion for quality, smart creative solutions and sound strategies founded on deep insights.
G&G Advocacy™ was founded out of the need for organisations to provide smart-working digital solutions to learning and training that are aligned with the way people want to access information, learn, acquire knowledge and develop their skills and feel confident to advocate for their product or service.
Everything we do stems from that simple idea: if we design a better experience, together we’ll get better results. Workplace learning and development doesn’t need to be boring. G&G Advocacy™ assists organisations to gain a lead in their sectors by ensuring they deploy key information to develop their staff, learners, advocates, customers, partners, franchises and other external stakeholders with skills and information so they can outperform their competitors and ultimately advocate for the organisations product or service.
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